While some companies are only considering an option of building an e-shop, others have already taken advantage of it and increased they revenues. Most retail companies treat online shop creation as a must, however, majority of wholesale companies still prefer selling as "brick-and-mortar" shops.
The "Uniflor" wholesale shop selling flowers and fittings is a happy exception: they have decided to create a website for their customers - legal entities. Apart from serving as a modern tool to increase company's sales, the website also resolved other challenges: managers' job became easier, logistics was optimized, counterparts based in other cities can now review all the merchandise and make online orders rather than traveling to the company's main office. Both the company and its current and future customers already enjoy it.